Simpatico’s B2B PR agency programme for ValueClick, Commission Junction and Mediaplex, ran for two years prior to the acquisition of all three companies by Conversant in 2013.

Our brief was to deliver adtech PR for each brand, positioning them as leaders in their respective fields of multi-channel digital advertising personalisation, affiliate marketing and ad-serving and attribution modelling.

We developed a series of thought leadership ideas including original research such as a pioneering pre-GDPR study on digital privacy issues with the IAB UK, covering consumer attitudes and understanding of their relationship with digital advertising, data privacy and the practical action people took to protect their privacy.

Our B2B PR agency programme delivered consistent month-on-month media coverage for each specialist adtech brand including exposure in titles such as Campaign, Exchangewire, PerformanceIn, BrandRepublic, New Media Age, The Wall, M&M Global, Econsultancy and Marketing.

“Simpatico have given our PR energy and strategic direction. They understand our business, have helped define our communications goals and connected really well with our in-house team. In short they’ve showed B2B PR can be made to add real value.”

Carl White, CEO Europe, ValueClick Inc